Alexa pioneered the implementation of an integrated digital marketing strategy, encompassing targeted digital advertising, segmented email marketing, and video content creation positions.

Spearheaded marketing efforts for Pérez Art Museum Miami's first ever augmented reality exhibition.

Spearheaded Pérez Art Museum Miami's 35th-anniversary campaign, including the development of new branding, logos, and experiential marketing activations.

Managed marketing efforts for the relaunch of PAMM Shop's e-commerce site, achieving a 30% boost in online sales for that quarter.

I have survived Miami Art Week at Pérez Art Museum Miami nearly 15 times. Each Miami Art Week, the museum sees more than 25,000 visitors.

I contributed directly to Pérez Art Museum Miami’s 34,399,658,531 media impressions during its first year in its new building.

At Pérez Art Museum Miami, I organized press outreach, including interviews, previews and photo shoots, for more than 150 exhibitions.

I survived the massive opening of Pérez Art Museum Miami, which included dozens of events, thousands of visitors, and hundreds of journalists.

I excelled at the challenge of promoting Miami Art Museum while working on publicizing Pérez Art Museum Miami’s new waterfront location.

Acted as a liaison to web developers in the creation of Pérez Art Museum Miami's new institutional website in 2011.

At The Conroy Martinez Group, I serviced client accounts through press outreach, research, writing and event support.

I was part of República’s fourth anniversary and assisted with client research, media monitoring, writing and events.