Pérez Art Museum Miami (PAMM)
Senior Director of Marketing and Communications 

January 2024–Present

• Effectively manages a team of seven employees and three agencies in creating high-quality campaigns that align with the museum’s mission and strategic plan.

• Sits on the senior team and directs all aspects of marketing and communications strategy, including public relations, advertising, design, social media, content creation, and crisis communication efforts.

• Efficiently manages a marketing budget of nearly $1M, reallocating resources to high-performing initiatives and while negotiating an added in-kind trade value of $500K per year.

• Leads the development and implementation of a comprehensive, strategic marketing plan to launch $100M fundraising endowment campaign.

 

Pérez Art Museum Miami (PAMM)

Director of Marketing and Communications

September 2017–December 2023

• Pioneered the implementation of an integrated digital marketing strategy, encompassing targeted digital advertising, segmented email marketing, and video content creation positions.

• Spearheaded a successful 35th-anniversary campaign, including the development of new branding, logos, and experiential marketing activations, resulting in a 5% increase of membership households.

• Led the first market research study for PAMM, gathering and implementing data to achieve a 10% increase in revenue.

• Directed marketing efforts for the relaunch of PAMM Shop's e-commerce site, achieving a 30% boost in online sales.

• Played a key role in liaising with consultants to create a new five-year strategic plan.

• Cultivated meaningful relationships with local organizations and festivals, such as GMCVB and Miami Beach Pride, resulting in increased brand awareness, attendance, and revenue.

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Pérez Art Museum Miami (PAMM)

Associate Director of Marketing and Communications

September 2016–September 2017

• Oversaw a team of four and led marketing and communications efforts for the entire museum, resulting in increased visibility and attendance.

• Mobilized and executed integrated marketing activities for exhibitions, educational programs, events, and community initiatives.

• Ensured message and brand consistency by serving as the brand gatekeeper for all museum communications, both digital and print.

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Amongst Friends

Freelancer

January 2016–Present

• Creates client proposals and presented at pitch meetings.

• Develops media and public relations strategy, wrote press releases, and developed media opportunities for clients.

• Develops and implemented social media strategy for clients. 
   

Pérez Art Museum Miami (PAMM)

Public Relations Manager

September 2014–September 2016

• Developed media opportunities and maintained close relationships with press, resulting in enhanced national and local media coverage and visibility for the museum.

• Wrote and reviewed all museum communications for message and branding consistency.

• Oversaw the Contemporaries, a young professional’s group with nearly 800 members, managing the budget, cultivating sponsor relationships, coordinating events, and driving 20% membership growth.

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Pérez Art Museum Miami (PAMM)

Communications Associate

September 2013–September 2014

• Played a vital role in the successful re-branding and re-opening of the museum in 2013, gaining international acclaim and successfully positioning the institution as a leader in its industry.

• Produced and distributed email marketing campaigns to a subscriber database of 50,000.

• Managed social media accounts, achieving a 200% increase in engagement and followers.

• Created and managed content for the museum's website, resulting in a 50% increase in annual website traffic.

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Pérez Art Museum Miami (PAMM)

Communications Assistant

September 2011–September 2013

• Managed media relations efforts including research, media list creation, writing, and pitching.

• Designed collateral materials for exhibitions, events, and other initiatives.

• Acted as a liaison to web developers in the creation of a new institutional website.

• Provided media support at events, including construction site tours.

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The Conroy Martinez Group

Account Coordinator

February–September 2011

• Developed publicity materials, including press releases, fact sheets, and media advisories, while identifying compelling story angles for client pitches.

• Managed five client’s social media accounts to increase traffic, engagement, and followers.

• Provided media support at various events, including Cirque Du Soleil and the Miami-Dade County Fair.

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Zo’s Summer Groove

Freelancer

July 2011

• Managed check-in press at event.

• Escorted media throughout the event.

 

República
Public Relations Assistant

October 2010–February 2011

• Created media lists, compiled clippings, and researched publicity opportunities for clients.

• Provided media support at events including the 2010 Latin Trade Business Symposium and Goya events, such as the March of Dimes Signature Chef’s Auction.

 

Grill Grrrl Blog                

Public Relations Assistant

August 2010–September 2011

• Acted as a ghost writer for Grill Grrrl blog, which has monthly traffic of 9,000 monthly unique visitors.

• Managed social media accounts.

• Created and distributed e-marketing materials.

• Pitched stories to press.

 

Cupcake Sisters                      

Founder

July 2010–September 2011

• Conceptualized and brought company into fruition.

• Posted original and interesting blog content. 

• Promoted company on social media.

• Created a series of "how to" baking videos.

• Garnered press stories including a WSVN-TV feature.

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KCC Productions
Freelancer

June 2010

• Wrote press releases and media advisories for client's events. 

 

Woolbright Development                         
Independent Marketing Contractor

March–August 2010

• Spread awareness of restaurant row in Sunny Isles through building relationships with residential and hotel concierges. 

 

Miami Vintage Prop Car Rentals

Freelancer

November 2009–Present

• Created logo and brand identity.

• Designed and developed business website and Etsy shop.

• Established online social media presence and advises on content strategy.

 

University of Miami

Media Relations Assistant

January 2009–February 2011

• Wrote press releases, fact sheets, and media advisories for local pitching.

• Compiled clippings and created reports for internal distribution.  

• Provided media support at events, including the McDonald’s All-American Games, Latin Billboard Awards, and the Clinton Global Initiative University.