Budding communications professional with nearly 10 years of experience looking to leverage background in public relations, traditional and digital marketing, graphic design, copy writing and brand management into a fulfilling position in communications. 

Pérez Art Museum Miami (PAMM)
Director of Communications and Marketing

September 2011 - present

  • Supported a complete re-branding and re-opening of the museum, which was met with international acclaim in 2013

  • Earned three promotions in five years; currently oversees a team of six successfully with limited resources and effectively manages the marketing budget 

  • Identifies marketing opportunities and develops integrated strategies to increase awareness and boost attendance

  • Provides support and guidance to other departments and works to understand their needs and unique challenges, anticipates opportunities, and develops and implements strategies and/or plans to support their goals

  • Coaches senior staff members as spokespersons for the museum by preparing talking points, speeches, presentations, and other supporting materials as needed

  • Helps manage social media accounts to increase overall engagement (Facebook 63% / Twitter: 67% / Instagram 65%) and followers (Facebook 68% / Twitter: 58% / Instagram 64%)

  • Created a digital journalist position to develop museum video storytelling for a new “PAMM Portraits” microsite, which launched in May 2017

  • Works with digital journalist to create content, generate production schedule, and distribute museum stories though digital channels

  • Acts as liaison between museum and external public relations and advertising agencies

  • Develops advertising campaigns tailored to each museum initiative; evaluates advertising campaigns based on reach, frequency, spend, and visitation

  • Conceptualizes, writes, and reviews all museum communications, digital and print, for message and brand consistency

  • Assists with conceptualizing, producing, and distributing email marketing pieces to database of more than 50,000 subscribers

  • Oversees graphic designer on timely collateral production, execution, and distribution    

  • Spearheads media relations efforts for all initiatives, including PAMM’s Art Basel Miami Beach celebration, which attracts more than 5,000 guests, and the annual fundraising gala

 

The Conroy Martinez Group
Account Coordinator

February - September 2011

  • Wrote press releases and media advisories, while developing story angles for pitching press  

  • Created media lists, compiled clippings, and researched publicity opportunities for clients

  • Managed clients’ social media accounts  

  • Created presentations and reports for potential and existing clients

  • Provided media support at events, including Cirque du Soleil and the Miami-Dade County Fair

 

Zo’s Summer Groove

Freelancer

July 2011

  • Checked-in press at event

  • Escorted media throughout the event

 

República
Public Relations Intern

October 2010 - February 2011

  • Created media lists, compiled clippings, and researched publicity opportunities for clients

  • Provided media support at events, including the 2010 Latin Trade Business Symposium

  • Wrote press releases, fact sheets, and media advisories

 

Grill Grrrl Blog                

Public Relations Assistant

August 2010 – September 2011

  • Ghost writer for Grill Grrrl blog

  • Managed social media accounts

  • Created and distribted e-marketing materials

  • Pitched stories to press

 

Cupcake Sisters                      

Founder

July 2010 – September 2011

  • Conceptualized and brought company into fruition

  • Posted original and interesting blog content 

  • Promoted company on social media

  • Created "how to" baking videos

  • Pitched stories to press, including a WSVN feature

 

KCC Productions
Freelancer

June 2010

  • Wrote press releases and media advisories

 

Woolbright Development                         
Independent Marketing Contractor

March – August 2010

  • Spread awareness of restaurant row in Sunny Isles through building relationships with residential and hotel concierges 

 

Miami Vintage Prop Car Rentals

Freelancer

November 2009 - present

  • Created logo and brand identity

  • Designed and developed business website

  • Established online social media presence and advises on content

 

University of Miami

Media Relations Intern

January 2009 - February 2011

  • Wrote press releases, fact sheets, and media advisories for local pitching

  • Compiled clippings and created reports for internal distribution  

  • Provided media support at events, including the McDonald’s All-American Games, Latin Billboard Awards, and the Clinton Global Initiative University

University of Miami

​2007 - 2011

Bachelor of Science in Communication

Double major in public relations and sociology

Minor in marketing                                                                                                                          

Public Relations Society of America, Miami Chapter

2011 – 2012

Member


Public Relations Student Society of America, UM Chapter

2007 – 2011

Secretary, Vice President & President

Resume

Work​
experience​
Education &
Activities
 
Skills

Adobe InDesign

Adobe Illustrator

Adobe Photoshop 
Altru database 

BurrellesLuce
Cision/Vocus media database
Constant Contact & MailChimp

Drupal web development 

 

Languages

Conversational Spanish

Basic HTML code

Professional ​
info​​