Budding communications professional with nearly 10 years of experience looking to leverage background in public relations, traditional and digital marketing, graphic design, copy writing and brand management into a fulfilling position in communications.
Pérez Art Museum Miami (PAMM)
Director of Communications and Marketing
September 2011 - present
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Supported a complete re-branding and re-opening of the museum, which was met with international acclaim in 2013
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Earned three promotions in five years; currently oversees a team of six successfully with limited resources and effectively manages the marketing budget
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Identifies marketing opportunities and develops integrated strategies to increase awareness and boost attendance
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Provides support and guidance to other departments and works to understand their needs and unique challenges, anticipates opportunities, and develops and implements strategies and/or plans to support their goals
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Coaches senior staff members as spokespersons for the museum by preparing talking points, speeches, presentations, and other supporting materials as needed
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Helps manage social media accounts to increase overall engagement (Facebook 63% / Twitter: 67% / Instagram 65%) and followers (Facebook 68% / Twitter: 58% / Instagram 64%)
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Created a digital journalist position to develop museum video storytelling for a new “PAMM Portraits” microsite, which launched in May 2017
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Works with digital journalist to create content, generate production schedule, and distribute museum stories though digital channels
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Acts as liaison between museum and external public relations and advertising agencies
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Develops advertising campaigns tailored to each museum initiative; evaluates advertising campaigns based on reach, frequency, spend, and visitation
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Conceptualizes, writes, and reviews all museum communications, digital and print, for message and brand consistency
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Assists with conceptualizing, producing, and distributing email marketing pieces to database of more than 50,000 subscribers
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Oversees graphic designer on timely collateral production, execution, and distribution
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Spearheads media relations efforts for all initiatives, including PAMM’s Art Basel Miami Beach celebration, which attracts more than 5,000 guests, and the annual fundraising gala
The Conroy Martinez Group
Account Coordinator
February - September 2011
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Wrote press releases and media advisories, while developing story angles for pitching press
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Created media lists, compiled clippings, and researched publicity opportunities for clients
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Managed clients’ social media accounts
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Created presentations and reports for potential and existing clients
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Provided media support at events, including Cirque du Soleil and the Miami-Dade County Fair
Zo’s Summer Groove
Freelancer
July 2011
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Checked-in press at event
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Escorted media throughout the event
República
Public Relations Intern
October 2010 - February 2011
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Created media lists, compiled clippings, and researched publicity opportunities for clients
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Provided media support at events, including the 2010 Latin Trade Business Symposium
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Wrote press releases, fact sheets, and media advisories
Grill Grrrl Blog
Public Relations Assistant
August 2010 – September 2011
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Ghost writer for Grill Grrrl blog
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Managed social media accounts
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Created and distribted e-marketing materials
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Pitched stories to press
Cupcake Sisters
Founder
July 2010 – September 2011
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Conceptualized and brought company into fruition
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Posted original and interesting blog content
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Promoted company on social media
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Created "how to" baking videos
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Pitched stories to press, including a WSVN feature
KCC Productions
Freelancer
June 2010
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Wrote press releases and media advisories
Woolbright Development
Independent Marketing Contractor
March – August 2010
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Spread awareness of restaurant row in Sunny Isles through building relationships with residential and hotel concierges
Miami Vintage Prop Car Rentals
Freelancer
November 2009 - present
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Created logo and brand identity
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Designed and developed business website
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Established online social media presence and advises on content
University of Miami
Media Relations Intern
January 2009 - February 2011
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Wrote press releases, fact sheets, and media advisories for local pitching
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Compiled clippings and created reports for internal distribution
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Provided media support at events, including the McDonald’s All-American Games, Latin Billboard Awards, and the Clinton Global Initiative University
University of Miami
2007 - 2011
Bachelor of Science in Communication
Double major in public relations and sociology
Minor in marketing
Public Relations Society of America, Miami Chapter
2011 – 2012
Member
Public Relations Student Society of America, UM Chapter
2007 – 2011
Secretary, Vice President & President
Resume
Work
experience
Education &
Activities
Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Altru database
BurrellesLuce
Cision/Vocus media database
Constant Contact & MailChimp
Drupal web development
Languages
Conversational Spanish
Basic HTML code